About First Coast Collective

Creating Spaces You’ll Love to Come Home To

At First Coast Collective, we believe every home should be as beautiful as it is functional—a true reflection of the people who live there. Founded by Jenell Poncabare, we serve the heart of Northeast Florida, transforming spaces from Ponte Vedra to St. Johns with character, warmth, and purpose.

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mood board home improvements
A woman with long wavy light brown hair and light skin is smiling and sitting at a dining table with her hands clasped in front of her. She is wearing a light blue button-up shirt and beaded bracelets on her left wrist. Behind her, there is a large window with patterned curtains, a view of the patio, and a modern, well-lit interior with stairs and framed pictures on the wall.

Meet Jenell

With over eight years of experience in real estate, design, and renovation, Jenell understands what it takes to create lasting spaces that feel just right. Her journey began in house flipping and project management, where she developed a strong sense for both the artistry and structure of home transformations. Today, as a trusted partner in both design and real estate, she combines her business acumen with a natural eye for design, ensuring that each project feels seamless, personal, and professionally guided.

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Bright kitchen with white cabinets, marble countertops, and large windows overlooking a cloudy sky and houses outside. Open shelving and a brass wall-mounted light fixture are visible.
A woman with long, light brown hair and blue eyes sitting at a dining table in a bright, modern room with large windows and curtains. She is smiling, wearing a patterned short-sleeve dress.

Meet Sarah

With a passion for breaking design rules and making spaces feel uniquely beautiful, Sarah approaches interior design with an open mind and an eye for personality. Growing up, Sarah developed a deep love for the way design could shape a space and tell a story. Today, she draws inspiration from all styles—believing that each client's home should reflect their individuality, not just the latest trends.

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The First Coast Collective Approach

We’re more than just a service provider.
Our work is about making the process enjoyable, whether you’re redesigning your space, starting a full-scale renovation, or building a new home. Our approach is built on four key values:

Integrity, Compassion, Communication, Dependability

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Let’s Start Your Next Chapter Together

At First Coast Collective, we’re here to bring your vision to life. Reach out today to begin transforming your space into a home that truly reflects you.

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